Follies of the Madmen #328

As you can see, this ad appeared in the April issue of EBONY magazine, thus rendering any possible connection to Halloween, the time of ghosts, utterly irrelevant. What is the excuse for the pun, then? Because Herb-Ox represents the ghost of a cow? It's utterly arbitrary and unseductive and not germane to the product. Yet some ad guy obviously thought it was genius.

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Comments

Right next to Dewar's White Label

Posted by S. Norman on 10/11/17 at 07:43 AM

I'm guessing the connection in the ad guy's mind was BOO-llon cubes.

Posted by Alex on 10/11/17 at 09:56 AM

As a recovering ad copywriter, I can say that clients always fall for (and often demand) seasonal tie-ins, no matter how vague. Plus, adding bouillon to ground beef really does make for a tasty burger.

Posted by Brian on 10/11/17 at 08:57 PM

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