Fran the Formfit Gal

The premise of corporate mascot Fran is that she traveled the world, wowing people everywhere with her Formfit underwear.

Photoplay - Oct 1955

Look - Sep 20, 1955

Photoplay - Dec 1955

Coronet - May 1955

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Tue Sep 24, 2024
Category: Advertising | Corporate Mascots, Icons and Spokesbeings | Underwear | 1950s

Comments

Isn´t this the same as "I dreamed I did ---------- in my Maidenform bra" ?

Posted by F.U.D. in Stockholm on 09/24/24 at 04:25 AM

Same idea. Selling women's underwear. But Maidenform started their ads in 1949 while Formfit started in the 50s. Both were inspired by pinup art post WW2.

Posted by eddi on 09/24/24 at 05:00 AM

FUD: Except that it's not as pædophilic. Let's be honest, those "Maiden"form advertisements were dubious. Those girls were fifteen at most, and more likely thirteen. Not good.

Posted by Richard Bos on 09/28/24 at 12:50 PM