Freckle-Proof Sun Mask

Brian was right.
http://www.dailymail.co.uk/travel/travel_news/article-3689865/Now-S-one-way-prevent-sunburn-Chinese-bathers-aren-t-taking-risks-flock-beach-Face-Kini-masks.html

Suntans are so low class.

Ironic that in modern times a suntan is looked upon as a sign of wealth and free leisure time. The attitude was reversed during the Middle Ages through the Renaissance periods, where only the upper classes had pale skin tones and the peasants were heavily tanned from full days in the sunny fields. As evidence, notice that subjects of portraits, who were usually from the upper classes and could afford them, from those eras never show a tan line.

@ KDP: Meanwhile, the upper classes were suffering from vitamin D deficiencies and going to extreme, unhealthy lengths to keep their pale complexions, including lead-based pancake makeup.