Gold-Fermented Champagne
Here's a new thing for rich people to spend their money on! Winemaker Leclerc Briant has announced that it's producing the world's first-ever champagne that will be fermented and aged in a gold barrel. In fact, it's apparently the first wine of any type to be aged in gold. It'll go on sale in 2021.
But why gold? The winemaker explains in an interview with thedrinksbusiness.com:
In response, the folks at thedrinksbusiness.com noted that they "struggled to understand how the gold would affect the fermentation, other than providing an inert and impermeable container for the process."
Of course, it probably won't change the flavor at all. But it's gold, so it will certainly affect the price!
But why gold? The winemaker explains in an interview with thedrinksbusiness.com:
Explaining the reason for trialling a gold-coated barrel – which [head winemaker Hervé Jestin] admitted was “very expensive” – he said it was due to the metal’s unique solar properties. Commenting that there is “a resonance between solar energy and the wine”, he told db that the use of gold would, he believes, “increase the level of solar activity during the first fermentation”. He also recorded that “gold makes a connection with cosmic activity” – an important part of biodynamic principles – while noting that the wine stored in the gold-coated barrel was “completely different” to those from the same plot that had been fermented and aged in other types of vessel.
In response, the folks at thedrinksbusiness.com noted that they "struggled to understand how the gold would affect the fermentation, other than providing an inert and impermeable container for the process."
Of course, it probably won't change the flavor at all. But it's gold, so it will certainly affect the price!
Comments
The flavor is also enhanced because the winemaker wears a tinfoil hat.
Posted by Virtual on 02/27/19 at 10:08 AM
What a doofus! Everyone knows there won't be solar resonance if the gold is encased in steel. What was he, born under a Moon-Mars conjunction with Pluto in opposition?
Posted by Phideaux on 02/27/19 at 12:16 PM
Oh, my!!! The stupid is strong in this one...
Posted by KDP on 02/27/19 at 02:42 PM
I think it is a brilliant way of upping the price of your champagne and duping people into buying more of it. He is connecting his wine brand to gold which is a sure way to turn even a normal bottle into a more luxury sounding/feeling item as well as making people buy both a gold bottle and a normal bottle to do a taste test which allows you to squeeze even more money out of people.
Like many things, Marketing Genius, Scientific Drivel.
Like many things, Marketing Genius, Scientific Drivel.
Posted by Fluffy Bunny Slippers on 02/27/19 at 04:06 PM
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Category: Inebriation and Intoxicants | Overpriced Merchandise