One of comedian Jim Purol's recurring gags was to stuff record-setting amounts of things in his mouth, especially cigarettes and cigars. For instance, he set a Guinness world record for smoking seven packs of cigarettes simultaneously. Ironically, he was a non-smoker. From the LA Times (July 18, 1987):
His trick of broadening a yawn into a crater crammed with seven packs of gaspers also has given Purol, 35, a place in the Guinness Book of World Records. He scored a second mention by smoking 38 pipes at one puffing. He opened wider, gritted his tonsils, and earned a third entry in 1983 by smoking 40 finger-fat stogies at the same time.
Paradoxically, Purol is a nonsmoker. It gets better. His world cigar smoking record was a charity performance benefiting the American Lung Assn.
"I hate smoking," he explained. "I perform the stunts as a statement against smoking. Lookit this picture of me with cigarettes stuffed in my face. This is glamorous? It's disgusting."
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Jim Purol (left) and Mike Papa each smoking 135 cigarettes in five minutes - October 1978
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Weekly World News - Jan 1, 1985
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Philadelphia Daily News - Apr 22, 1983
Back in 1976, he also set the world's duration drumming record by drumming for 320 hours.
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Jasper Herald - June 30, 1976
Category: World Records | Smoking and Tobacco