Miller Clear Beer

One of the most notorious marketing failures in the beer industry: Miller's decision to create a beer that not only tasted like water, but looked like it as well. It was an outgrowth of the "clear craze" of the 1980s and 90s (making transparent products because, as wikipedia notes, "clarity was equated with purity and freedom from artificial dyes").

Staunton News Leader - June 27, 1993

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Posted By: Alex - Thu Nov 29, 2018
Category: Inebriation and Intoxicants | Products | 1990s

Comments

Enjoy a 'GOOD' one!
https://www.youtube.com/watch?v=icyPFsIcAV0

Posted by BMN on 11/29/18 at 07:40 PM

I think these guys would avoid Miller Clear like it was raw sewage:
https://www.youtube.com/watch?v=vB31lgbGfIo

Posted by KDP on 11/29/18 at 11:27 PM

Foo Bash. It was just Champale brought back from the dead, whither it soon returned (as was only just).

Posted by Charles Baker on 12/01/18 at 07:43 PM

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