Mr. Coke-Is-It

1985: Frederick Koch changed his name to "Coke-Is-It", saying that he was sick of people mispronouncing his name either Kotch or Cook. He was then promptly sued by Coca-Cola, since they had trademarked the phrase "Coke is it". Eventually a settlement was reached, allowing Mr. Coke-Is-It to keep using the name, as long as he didn't try to commercialize it.

Some digging revealed that Mr. Coke-Is-It was the father of the American skier Bill Koch, who was the first American to win a medal for skiing in international competition.

Argus Leader - Mar 15, 1985