Mystery Illustration 42

The splendid sartorial sense of this fellow is explicitly deemed by the advertisement to be inducement to trust his taste in another area. What product would you imagine his clothes are justifying. Liquor? Cars? Hairspray?

The answer is here.

And after the jump.

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Paul - Thu Apr 13, 2017
Category: Fashion | Advertising | 1970s

Comments

My guess was an ad for toothpaste. Although I was wrong, after they smoke enough cigarettes, they're going to need something to get their teeth looking that white again.

Posted by Fritz G on 04/13/17 at 08:11 AM

Boring cigarettes? Is there actually such a thing? Would it make one fall asleep in the middle of a drag?

Posted by KDP on 04/13/17 at 01:35 PM

Maybe it's code: a boring cigarette is just tobacco; non-boring is Mary Jane. That would explain their huge grins, too.

Posted by Virtual on 04/13/17 at 11:41 PM

At last, a man of the seventies who likes smart women. That's refreshing.

Posted by Yudith on 04/14/17 at 05:39 AM

Hah! I guessed right for once!

Posted by Richard Bos on 04/14/17 at 08:54 AM

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