Newt Kook

Hard to believe that the largest-selling bourbon was once touted by a fellow named "Newt Kook."

This timeline of Dant's history makes no mention of Newt. And Google comes up empty for any biographical particulars. Could he have been a fake, a corporate icon like "Betty Crocker?"

This January 30 1956 report from BROADCASTING MAGAZINE seems to say otherwise. Although who knows who was on the other end of the phone?

Original ad here.

Original ad here.

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Paul - Wed Apr 12, 2017
Category: Business | Advertising | Corporate Mascots, Icons and Spokesbeings | Products | Alcohol

Comments

Kook looks like a fake to me. He also seems to be telling us to share a bottle of bourbon with a dog.

Posted by Virtual on 04/12/17 at 06:26 PM

A Google search for "Newt Cook" returned:

The Tennessean from Nashville, Tennessee on December 4, 1960 ...
https://www.newspapers.com/newspage/111887970/
Newt Cook, well known industry personality and President of Dant Distillery Company, presents in the copy a fine concept with this quote, "The way to have a ...

Unfortunately, the site won't let you read the article without signing up.

Posted by Phideaux on 04/13/17 at 12:07 AM

I've never cared for Kentucky style bourbon. To my palate they all seem to have a slight aftertaste of petroleum products.

Posted by KDP on 04/13/17 at 01:40 PM

I would buy anything from a guy named Newt Kook.

Posted by Brian on 04/13/17 at 08:53 PM

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