One Touch of Homer Makes the Whole World Kin

In this NEW YORK TIMES article from today, scientists reveal their latest findings about which brain cells are excited during the recall of memories, and how closely memory tallies with literally re-enacting the events. And they use a tantalizing example:

After briefly distracting the patients, the researchers then asked them to think about the clips for a minute and to report “what comes to mind.” The patients remembered almost all of the clips. And when they recalled a specific one — say, a clip of Homer Simpson — the same cells that had been active during the Homer clip reignited. In fact, the cells became active a second or two before people were conscious of the memory, which signaled to researchers the memory to come.

Why is Homer Simpson singled out as the test case? Obviously because the human brain has specific neurons that emulate or actually induce and compel Homer-Simpson-style behavior.

And there in a nutshell you have the whole basis for ninety-nine percent of the contents of WEIRD UNIVERSE.