Post Toasties

Here's an ad campaign over the course of a decade or so that shows the Mad Men flailing around blindly. Whom do we appeal to? Kings, Indian Chiefs, housewives, nursery-rhyme characters, despotic sea captains, or cartoon animals? Or, in the end, the anti-hippie conservatives embodied by Andy Griffith and his fancy-neckwear disparagement?

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Posted By: Paul - Sun Oct 30, 2016
Category: Business | Advertising | Food | 1950s | 1960s

Comments

Children are the main target of most cereal or fast food adverts. What I find interesting here is how long some o f those animations are in duration. Can you imagine a modern ad aimed at kids lasting for ninety seconds today? Fifteen seconds seems to be the norm.

As for the product advertised here, I find that Toasties seem to be a little overcooked, with a denser texture when compared to the Kellogg's product.

Posted by KDP on 10/31/16 at 08:51 AM

With a name that sounds so much like Pot Toasties? Potheads, definitely. They could even see the ads in color.

Posted by Yudith on 11/01/16 at 11:48 AM

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