Reg on Smoking

In the early 1990s, Regal cigarettes in the UK launched an advertising campaign that featured an everyman named Reg who offered his dad-humor insights on various subjects.

The first ad read, "Reg on Smoking: I smoke 'em because my name's on 'em." As he held his fingers over the 'al' in Regal.


Other insights followed.

Reg on train-spotting: "There's one."

Reg on party politics: "If you drop ash on the carpet you won't get invited again."

But the campaign was eventually banned because medical researchers discovered that the stupid humor of the ads appealed mostly to young adolescents, whereas adults 33-55 years old, who were supposedly the target group for the campaign, didn't identify much with Reg.

Below are all the other examples of Reg ads that I could find online.

Reg on the Stock Exchange: I'd never swap my cubes for gravy granules

Reg on Race Relations: My Uncle Nobby used to own a bookies

More info: JimHagart.com, "Cigarette advertising and children's smoking: why Reg was withdrawn".

Update: A few more insights from Reg.

Reg on taxes: "Too many cabs drive too fast."

Reg on the Exchange Rate Mechanism: "Erm."

Reg on television: "No, I'm not. I'm on a poster."

Reg on the greenhouse effect: "My tomatoes seem to grow better under glass."

Reg on the meaning of life: "Depends if you get time off for good behaviour."