Subversive Coca-Cola Bottles

In 1965, thousands of sealed Coca-Cola bottles containing "subversive bulletins" were found floating off the coast of the Northern Celebes.

Miami Herald - July 30, 1965



I can't find any information about who was responsible for this strange act of subversion. But it recalls a later subversive use of Coca-Cola bottles by the Brazilian artist Cildo Meireles.

It was during the 1970s when used glass bottles would be returned and refilled. Meireles would modify the bottles before returning them by adding white text on the side showing messages such as "Yankees Go Home" or instructions for turning the bottle into a Molotov cocktail.

As the bottle progressively empties of dark brown liquid, the statement printed in white letters on a transparent label adhering to its side becomes increasingly invisible, only to reappear when the bottle is refilled for recirculation.

More info: Beach Branding and Packaging Design

     Posted By: Alex - Sat Sep 07, 2024
     Category: Art | Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages | 1960s | 1970s





Comments
I mean... it's not *that* close, Kalimantan is definitely closer to the Philippines. And I think the currents go the wrong way. So I don't believe this. It's propaganda, but don't ask me whose.
Posted by Richard Bos on 09/07/24 at 02:46 PM









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