Take Me, I’m Yours
In 1971 National Airlines launched its "Fly Me" advertising campaign (see previous post). It featured stewardesses identifying themselves by their first names and declaring "Fly Me." The New York Times notes that this campaign won it "enormous animosity from many feminist organizations."
In 1976 National ended the "Fly Me" campaign and replaced it with the "Take me, I'm yours" campaign. From a feminist perspective, not a whole lot better.
The "Take me, I'm yours" campaign lasted only a year before National switched its tag line to "Watch Us Shine."
In 1976 National ended the "Fly Me" campaign and replaced it with the "Take me, I'm yours" campaign. From a feminist perspective, not a whole lot better.
The "Take me, I'm yours" campaign lasted only a year before National switched its tag line to "Watch Us Shine."
Comments
At a time when most airline customers were men traveling on business (especially in the twilight of the “Mad Men” era), the “Fly me” campaign probably made sense — but maybe not so much for an airline flying families on vacation. Better to just feature a pretty woman in a bikini. 😉
Posted by Brian on 11/13/24 at 05:11 AM
It seems that all the airlines I used from the 50´s through the 70´s are gone. Aloha, Continental, PanAm. Only SAS still operates and they´re circling the drain.
Posted by F.U.D. in Stockholm on 11/13/24 at 09:02 AM
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages | Advertising | Air Travel and Airlines | 1970s