The Armhole Odor Test
You may not have heard of Odo-Ro-No, but you've heard of the word it coined -- "B.O." It began using the term in 1919 in its ads for women's deodorant. Women were warned that if they had "B.O." they might never get a man.
Later Odo-Ro-No introduced the wonderfully off-putting concept of the "Armhole Odor Test" in its ads. This was the test:
I've never seen Odo-Ro-No in a store, but apparently Walgreens still sells it.
Links: Who invented body odor?
Later Odo-Ro-No introduced the wonderfully off-putting concept of the "Armhole Odor Test" in its ads. This was the test:
When you take off your dress, smell the fabric at the armhole. Its stale "armhole odor" will make it clear to you at last why women of taste and refinement insist on a deodorant that checks perspiration and keeps the underarm dry, as well as sweet.
I've never seen Odo-Ro-No in a store, but apparently Walgreens still sells it.
Links: Who invented body odor?
Comments
Steve -- Odo-Ro-No's ads from 1919 used the term "B.O." But I couldn't find one of those ads. So I posted one of their later ads, from the 1930s.
Posted by Alex on 09/15/08 at 12:00 AM
Armhole! That's an awesome term!
By the way, I've seen moer than a few articles of this type now on Weird Universe, and I thought I'd share a link.
http://lileks.com/institute/index.html
The Institute of Official Cheer has a lot of articles that may be right up your alley(s). I particularily recommend the Gallery of Regrettable Foods.
By the way, I've seen moer than a few articles of this type now on Weird Universe, and I thought I'd share a link.
http://lileks.com/institute/index.html
The Institute of Official Cheer has a lot of articles that may be right up your alley(s). I particularily recommend the Gallery of Regrettable Foods.
Posted by kingmonkey in Athens, Ontario on 09/15/08 at 10:27 AM
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Category: Hygiene | Advertising