The nonbar

Chinen and Raspet, a former flavorist at Soylent, are the makers of the Nonbar—an energy bar derived from a blend of three algae, including spirulina. They say algae can revolutionize the food industry, but as is typical of Silicon Valley-backed future foods, the Nonbar doesn’t reimagine eating, but disrupts it. Often, these products represent a total failure of imagination. Take, for instance, the emerging field of cultured meat, where entrepreneurs are wielding a god-like power—growing muscle tissues, practically out of thin air—to make chicken nuggets and hamburgers. The Nonbar, however, is more unusual—it stands no chance of replacing the protein we currently eat because it tastes so bad. Each dense and chewy bite is dominated by tapioca, and has a lingering chalkiness that reminds eaters of the difference between status quo and sacrifice. It is the taste, however repulsive, of reducing global emissions.