Sears had commissioned famous actor and art collector, Vincent Price, to assemble a collection of art and gallery paintings that would be merchandised through its stores, making fine art more accessible to all Sears’ customers. They gave Price carte blanche to travel the world to put the collection together. After that first opening in Denver, the program was broadened with exhibits of art in ten additional Sears stores and after the first 1,500 pieces of art has been sold, it was expanded nationwide to all Sears stores. The program ended in 1971, but more than 50,000 original artworks had been sold during its time.
Category: Art | Celebrities | Hollywood | Retailing | 1960s