Training Table Bread
Original ad here.
Original ad here.
It seems that circa 1962, pro football and the bread companies decided to engage in some mutual branding, offering loaves of bread of the same kind ostensibly enjoyed by the players. It seems likely that all these loaves emerged from the same factory and got a different team name slapped on them depending on their destination. Not much difference between brands of sliced whited bread to begin with, after all.
I am surprised the current-day NFL has not picked up on this, especially with the Superbowl coming up.
Comments
"Not much difference..."?
Oh, Paul, I beg to differ. One of the Sunbeam bakeries was located near my hometown of Lodi, CA. I remember a school field trip in the mid-60's to the bakery and at the end we were given a snack of peanut butter (yeah, try that today) on a slice from a fresh baked loaf. The tour guide showed us how evenly the slice could be torn into two and pitched that it was their process that allowed that and no other bakery could make the same claim.
Today I bake much of my own bread. Can't stomach the commercial stuff anymore.
Oh, Paul, I beg to differ. One of the Sunbeam bakeries was located near my hometown of Lodi, CA. I remember a school field trip in the mid-60's to the bakery and at the end we were given a snack of peanut butter (yeah, try that today) on a slice from a fresh baked loaf. The tour guide showed us how evenly the slice could be torn into two and pitched that it was their process that allowed that and no other bakery could make the same claim.
Today I bake much of my own bread. Can't stomach the commercial stuff anymore.
Posted by KDP on 01/28/16 at 10:24 AM
About the only thing you can do, successfully, with US white bread are PB&Js; and bolotny sandwiches. Everything else requires, at a bare minimum, whole wheat.
Posted by Expat47 in Athens, Greece on 01/28/16 at 10:37 AM
I make French toast with white bread and get no complaints. In fact I've had some compliments on it.
Posted by Patty in Ohio, USA on 01/28/16 at 06:55 PM
I find plain white bread adequate for grilled cheese sandwiches. When I'm in a hurry or just lazy, I'll toast the bread, throw on a slice or two of cheese, and nuke it for about 15 seconds, then butter one side. Actually tastes pretty good if you use decent cheese.
I wonder if any of the ads used the phrase "It's the greatest thing since, well, sliced bread!"
I wonder if any of the ads used the phrase "It's the greatest thing since, well, sliced bread!"
Posted by Fritz G on 01/29/16 at 05:22 AM
When I have an urge for bread, I like the standard store-bought sterile white bread because I can have a few sandwiches and then throw the rest away. When I bake my own bread, two or three loaves don't last the night.
Posted by Phideaux on 01/29/16 at 06:04 AM
What surprises me is that training bread is not multigrain. Isn't it supposed to be super healthy for athletes? I would have expected at least a brown bread with whey inside.
Posted by Yudith on 01/29/16 at 06:51 AM
I love home baked bread. My mom used to bake bread and it was the best.
Posted by Patty in Ohio, USA on 01/29/16 at 06:52 AM
Yudith: you're assuming they weren't not lying their arses off.
Hint: It's an advertisement. They were.
Hint: It's an advertisement. They were.
Posted by Richard Bos on 01/30/16 at 12:45 PM
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Category: Food | Sports | 1960s