Welch’s Family Wine







I'm sure this product, with its lookalike packaging, offered many kids a handy excuse for sampling booze. "But Ma, I thought I was drinking Welch's grape juice!"
     Posted By: Paul - Wed Oct 23, 2013
     Category: Advertising | Children | Teenagers | 1950s | Alcohol





Comments
It seems that Thomas Welch was an advocate of the use of "unfermented wine" (plain grape juice) for his Methodist services. Is there any evidence that "Welch's Family Wine" was actually alcoholic?
Posted by DrMathochist on 10/23/13 at 09:54 AM
Well, what else were they supposed to do with all that unsold grape juice?


Now that we've got my street creds safeguarded:

Way, way, way back in the day 'wine' (think Canaan) was more like juice that the swill nectar that is produced in vineyards today.
Posted by Expat47 in Athens, Greece on 10/23/13 at 10:03 AM
Welchs grape juice was on the shopping list every week all the way through the 50´s. I loved it.
Posted by F.U.D. on 10/23/13 at 10:17 AM
@DrMathochist, the commercial presented this as "kosher wine" so by definition it is a fermented product.

I remember my parents buying Manishewitz wine during the holidays. Not because we are of Jewish decent, but I think because it was inexpensive.
Posted by KDP on 10/23/13 at 03:17 PM
Immigrant Grandpa used to make wine during Prohibition. Dad's job as the youngest male child old enough to talk was to stand in the front yard, flag down the horse-drawn dray delivering the half-ton of grapes, and explain to any neighbors who asked about the mounds of grape cartons on the lawn that, "Ma's making jelly." I'm sure it caused quite a stir, since they didn't live in a neighborhood with many other immigrants, and they were quite "exotic."
Posted by ScoutC on 10/23/13 at 08:41 PM
I would also like to know the answer to DrMathochist's question. If it was alcoholic, when did Welch's stop making it?
Posted by mary on 10/24/13 at 08:10 AM
I wonder if it was good (tasting not snobby good) wine.
Posted by Patty in Ohio, USA on 10/24/13 at 08:41 PM
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