Win A Diamond Doorknob
Dr. Pepper celebrated its 75th anniversary in 1960, and in honor of this ran a contest with the unusual prize of a diamond doorknob. Specifically: "a doorknob of special design encrusted with 50 small diamonds and a huge two-carat, blue-white diamond mounted in its center. As the grand award the diamond doorknob will be attached to a $25,000 Swift Home having a family-size Refinite-Shedon swimming pool in its backyard and a new Rambler station wagon in its driveway."
Edith Dillion of Roanoke, VA eventually won the prize. Reportedly she sold the house but kept the doorknob. And perhaps the doorknob is still owned by the Dillion family.
Edith Dillion of Roanoke, VA eventually won the prize. Reportedly she sold the house but kept the doorknob. And perhaps the doorknob is still owned by the Dillion family.
Comments
A Rambler? That would certainly lower the value of the prize.
Posted by F.U.D in Stockholm on 02/04/23 at 11:52 AM
Until the mid-1960s, Rambler was a quite respectable make. They focused on affordable and reliable small cars. They didn't have the glitz factor the big automakers could pour into some models, and their marketing was a bit of a mess, but they were great basic transportation. They were also good fun! Ever hear the song about the Little Nash Rambler taking on a Cadillac?
Posted by Phideaux on 02/04/23 at 01:25 PM
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Category: Awards, Prizes, Competitions and Contests | Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages | 1960s