Category:
Advertising

Kleenex - the cold cream remover

Kleenex tissues were introduced in the 1920s, but at first it didn't occur to the Kleenex marketing team that the product could be used for nose blowing. Instead, they marketed Kleenex as a cold cream remover.

More from wikipedia:

In the 1920s, the product was modified into the menstrual pad Kotex. A further modification of the original crepe paper made it thinner and softer, and the resultant 1924 product was called "Kleenex" and marketed as a cold cream remover...

A few years after the introduction of Kleenex, the Cellucotton's head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief. By the 1930s, Kleenex was being marketed with the slogan "Don't Carry a Cold in Your Pocket" and its use as a disposable handkerchief replacement became predominant.

Chicago Tribune - Nov 10, 1924

Posted By: Alex - Thu Aug 08, 2024 - Comments (0)
Category: Business, Advertising, 1920s

French vs. American vacuum desire

Different takes on vacuum desire from the 1950s. The French ad is more blatant, but the American ad has pink octopus arms extending from the vacuum and promises that "Only $69.95 fulfills your longing."

1958 French ad for the Samy vacuum cleaner
source: periodpaper.com


Ce que toute Femme désire
Aspirateur de conception révolutionnaire tout plastique alliant la légèreté et la robustesse … A la portée de tous par son prix le SAMY est vraiment l’aspirateur de DEMAIN!

Translation:
What every woman desires
A revolutionary all-plastic vacuum cleaner combining lightness and robustness... Within everyone's reach due to its price, the SAMY is truly the vacuum cleaner of TOMORROW!


Life - Feb 9, 1953



via The Vacuum Cleaner by Maud Ellmann

Posted By: Alex - Fri Aug 02, 2024 - Comments (2)
Category: Advertising, Appliances, 1950s, Europe

Are you a Danger-Mother?

Danger Mother would be a good name for a band, if there wasn't already a band named Wolfmother.

Life - Mar 29, 1948

Posted By: Alex - Thu Jul 25, 2024 - Comments (0)
Category: Advertising, Parents, 1940s

English Chemist’s Secret Formulation

Transform from a "fat & lonely" cartoon into a "slim & desirable" photograph in 3 days.

It's got my vote for the best before-and-after figures of any weight-loss ad.

Daily Mirror - Mar 25, 1972

Posted By: Alex - Fri Jul 19, 2024 - Comments (0)
Category: Advertising, 1970s, Dieting and Weight Loss

A vulgar tip to save gas

In 1974, the UK's South East Gas Board (SEGAS) solicited gas-saving tips from the public. It awarded prizes of £10 to those who offered the best tips and published their tips in a full-page ad.

Conservative politician John Stokes subsequently denounced the ad as "deplorably vulgar and in the worst possible taste."

Can you figure out why? The answer is in extended.



More in extended >>

Posted By: Alex - Wed Jul 17, 2024 - Comments (2)
Category: Censorship, Bluenoses, Taboos, Prohibitions and Other Cultural No-No’s, Public Utilities, Advertising, 1970s

Follies of the Madmen #600

Sorry, friends--nothing spectacular for entry #600. But still a good one, I think.

Posted By: Paul - Tue Jul 09, 2024 - Comments (2)
Category: Domestic, Emotions, Excess, Overkill, Hyperbole and Too Much Is Not Enough, Advertising, 1900s

Meat Cutting Offers You Success and Security

Because PEOPLE MUST EAT!

Popular Mechanics - Jan 1953

Posted By: Alex - Fri Jul 05, 2024 - Comments (1)
Category: Food, Jobs and Occupations, Advertising, 1950s

Have you put a price on your wife lately?

If you have, it's probably best not to tell her.

Newsweek - Mar 20, 1950

Posted By: Alex - Mon Jul 01, 2024 - Comments (0)
Category: Advertising, Wives, 1950s, Cars

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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