The none-too-subtle message was that if the doctor, with all of his expertise, chose to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never specific individuals, because physicians who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for doctors to advertise.) Instead, the images always presented an idealized physician - wise, noble, and caring - who enthusiastically partook of the smoking habit. All of the "doctors" in these ads came out of central casting from among actors dressed up to look like doctors.

It has long been the boast of the Chicago packing houses, that in killing hogs everything is utilized — except the squeal. The squeal has now been turned to account in this way:

An ingenious piano salesman travels through the country, taking several instruments with him. To draw a crowd he gives a free evening entertainment with a moving picture machine. Between each series of views he demonstrates on the pianos. One of his pictures shows the progress of events at a packing house. To make the scenes in the killing room realistic he visited the plant and secured some phonograph records of the porkers as they let out some vigorous remarks. Now when the moving picture reaches the pig sticking act, he turns on his phonograph and his visitors can see and hear just as if they were actually present at the original scene of operations.