Miss Fischer's carefully planned visit to a town usually sets off a varied series of events, most of which are reported in the press and over radio and TV broadcasts.

She is greeted by mayors, governors, senators, congressmen, movie stars, chiefs of police, food editors, currently reigning local beauty queens, and other assorted celebrities.

Most of these meetings are highlighted by a formal presentation of a basket of cheese by Miss Fischer in exchange for a gift symbolic of the city being visited. She has received roses, posies, rhododendrons, wine, fruit, foam rubber pillows, cake, and Indian headdress, and any number of giant keys of the city. In St. Joseph, Mo., she was made a deputy sheriff. At the Rockingham Park race track, Miss Wisconsin Day was proclaimed in her honor. In San Francisco, she toured a submarine, and the event was officially publicized by the U.S. Navy.

Miss Fischer takes all this gracefully, in fact gives a continuous impression that it's all a lot of fun. Actually, a lot of good hard salesmanship is involved.

Miss Fischer does most of her traveling by air and prefers to travel alone. She says she has no need for a chaperone. "Why I have about 65,000 chaperones — all Armour employees," she says.

Glamour may be fleeting, figures Miss Fischer, but cheese is here to stay.